Dr Amy WONG
Associate Dean, Faculty Affairs

amy.wong@u21global.edu.sg

Dr Amy Wong is responsible for the management of faculty affairs at U21Global. She teaches 690 Strategic Management, 730 Marketing Strategy, 731 Consumer Behaviour, 760 Management of Services and 790 Capstone Management Project.

Prior to joining U21Global, Dr Wong taught at the Department of Marketing and International Business, Lingnan University, Hong Kong. She has published in several international journals such as the Journal of International Consumer Marketing, Market Intelligence Planning, Qualitative Market Research: An International Journal, Journal of Services Marketing, International Journal of Quality and Reliability Management, Managing Service Quality, International Journal of Retail and Distribution Management, International Journal of Customer Relationship Management and the Australian Journal of Hospitality Management, as well as presented at many international conferences.

Dr Wong earned her PhD in Management from Monash University. Her research interests include relationship marketing, services marketing and consumer behaviour. She is a member of the Australian Institute of Management, the Golden Key National Honor Society and the Association of Consumer Research.

Programme(s) Taught

Master of Business Administration
Postgraduate Diploma of Business Administration
Postgraduate Certificate of Management Studies
Postgraduate Certificate of Financial Management
Master of Management in Information Technology
Postgraduate Diploma of Information Technology Management
Postgraduate Certificate of Information Technology Management
Certificate of Professional Development

Subject(s) Taught

690: Strategic Management
730: Marketing Strategy
731: Consumer Behaviour
760: Management of Services
780: Corporate Social Responsibility
790: Capstone Management Project

Recent Publications

Wong, A., & Dean, A. (2009). Enhancing value for Chinese shoppers: The contribution of store and customer characteristics. Journal of Retailing and Consumer Services, 16(2), 123-134.
Williams, J., & Wong, A. (2009). The efficacy of the final examination: A comparative study of closed-book, invigilated exams and open-book, open-web exams. British Journal of Educational Technology, 40(2), 227-236.

For a list of full publications, please click here.

Professional Affiliations

Member, Australian Institute of Management (AIM)
Member, Golden Key National Honours Society
Member, Association of Consumer Research

Select Professional Services

Ad Hoc Reviewer, Managing Service Quality
Reviewer, 7th International Conference on Quality, Innovation and Knowledge Management 2005
Reviewer, 4th American Marketing Association Services Marketing Special Interest Group Conference 2005
Reviewer, Australia and New Zealand Marketing Academy Conference, 2005

[1]Managing Service Quality second most popular article 2004/05
[2] Best paper for three tracks, namely (1) Business Interaction, Relationships, Networks track, (2) Consumer Behaviour track and (3) Relationship Marketing (Consumer) track

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