Paul William BALLANTINE

Paul William Ballantine is a Senior Lecturer in Marketing at the University of Canterbury, located in Christchurch, New Zealand. He has spent nine years teaching marketing subjects at the University of Auckland (where he was formerly based) and the University of Canterbury. He has published in outlets including the International Journal of Retail and Distribution Management, Advances in Consumer Research and the International Journal of Internet Marketing and Advertising. He has presented at numerous international conferences and has extensive experience as a market research consultant, most recently in the retailing and pharmaceutical sectors. Dr Ballantine is a member of the Market Research Society of New Zealand.

Dr Ballantine earned his PhD in Marketing from the University of Canterbury. His research interests include retailing, social and ethical issues in marketing, research methodologies and statistics, consumer behaviour and digital commerce. He is a member of the Association for Consumer Research and the Australian and New Zealand Marketing Academy.

Programme(s) Taught

• Master of Business Administration
• Postgraduate Diploma of Business Administration
• Certificate of Professional Development

Subject(s) Taught

• 602: Data Analysis for Managers
• 630: Marketing Management
• 731: Consumer Behaviour
• 790: Capstone Management Project

Professional Affiliations

• Member, Association for Consumer Research
• Member, Australian and New Zealand Marketing Academy
• Member, Market Research Society of New Zealand

Professional Activities

• Ad-Hoc Reviewer, European Journal of Marketing, International Journal of Retail and Distribution Management, Journal of Business Research, Journal of Consumer Behaviour
• Reviewer, Australian and New Zealand Marketing Academy Conference (since 1999)
• Track Chair Co-Editor, eCommerce, Academy of Marketing Science Annual Conference (2002)

Selected/Recent Publications

• Ballantine, P., & Fortin, D. (2008). Effects of interactivity and product information on consumers' emotional responses to an online retail setting. International Journal of Internet Marketing and Advertising, (forthcoming).
• Ballantine, P. (2005). Effects of interactivity and product information on consumer satisfaction in an online retail setting. International Journal of Retail and Distribution Management, 33(6), 461-471.
• Ballantine, P., & Martin, B. (2005). Forming parasocial relationships in online communities. Advances in Consumer Research, 32, 197-201.
• Parsons, A., & Ballantine, P. (2004). Market dominance, promotions, and shopping mall group performance. International Journal of Retail and Distribution Management, 32(10), 458-463.

Selected Presentations

• Ballantine, P., & Wong, K. (2007, 3-5 December). Music and consumers' judgments about a retail store. Proceedings of the 2007 Australian and New Zealand Marketing Academy Conference, Dunedin, New Zealand (best paper award).
• Ballantine, P., & Conroy, D. (2005, 14-16 July). Are we patients or consumers? New Zealanders' understanding of their relationship with their GP, Proceedings of the Royal New Zealand College of General Practitioners 2005 Conference, Christchurch, New Zealand.
• Ballantine, P., & Martin, B. (2004, 29 November-1 December). Parasocial interaction relationships in online communities. Proceedings of the 2004 Australian and New Zealand Marketing Academy Conference, Wellington, New Zealand.
• Ballantine, P., & Fortin, D. (2003, 1-3 December). Examining the role of interface design effects on consumer satisfaction in an online retail setting. Proceedings of the 2003 Australian and New Zealand Marketing Academy Conference, Adelaide, Australia.
• Fortin, D., & Ballantine, P. (2002, 29 May-1 June). What you see is what you get: current issues on web interface and design. Developments in Marketing Science 25: Proceedings of the Annual Conference of the Academy of Marketing Science, Florida, US.

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