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Sununta SIENGTHAI

Sununta Siengthai is Associate Professor at the School of Management, Asian Institute of Technology in Bangkok, Thailand since 1999. She teaches courses in organisational behaviour and structure, human resource management in multinational companies, performance management, strategic management and comparative industrial relations. She previously taught at the School of Business Administration, National Institute of Development Administration, Bangkok, Thailand and Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand. She has served various government agencies during her years in the public universities. Her current research projects and activities at AIT focus in the area of human resource management and development as well as industrial relations in the New Economy. Dr Siengthai has written chapters in HRM books and published in various journals, including International Studies of Management and Organization, Administrative Science Quarterly and Journal of Workplace Learning, as well as conference proceedings. She has travelled in East Asia, Southeast Asia and Europe with respect to her academic activities. Dr Siengthai earned her PhD in Labor and Industrial Relations from the Institute of Labor and Industrial Relations, University of Illinois at Urbana-Champaign in the US.

Programme(s) Taught

Master of Business Administration
Postgraduate Diploma of Business Administration
Postgraduate Certificate of Management Studies
Master of Management in Information Technology
Postgraduate Diploma of Information Technology Management
Postgraduate Certificate of Information Technology Management
Certificate of Professional Development

Subject(s) Taught

601: Organisational Behaviour
690: Strategic Management
720: Global and Regional Economic Development
750: Human Resources Management
790: Capstone Management Project

Professional Affiliations

Academy of Management (AOM), Member
International Industrial Relations Association (IIRA), Member
Social Science Association of Thailand, Member
Training and Development Association of Thailand, Member

Selected/Recent Publications

Siengthai, S., U. Tanlamai and C. Rowley. "The Changing Face of Human Resource Management in Thailand", in Chris Rowley and Saaidah Abdul-Rahman (eds.), The Changing Face of South East Asian Human Resource Management. (forthcoming 2007).
Siengthai, S. and S. Lee. "Employment Conditions in the Globalization Era: A Case Study of Thailand", a report prepared for the International Labour Organization, April 2007.
Dechawatanapaisal, D. and S. Siengthai. "The Impact of Cognitive Dissonance and HR Practices on Learning Work Behavior", Journal of Workplace Learning 8 no.1 (2006): 42-54.
Siengthai, S. et al. "Human Resource Management in Thailand ", in Chatterjee, S., A. Nankervis and J. Coffey (eds). Perspectives of Human Resource Management in the Asia-Pacific (2006).
Sivabrovornvatana, N., S. Siengthai, D. Krairit and H. Paul. "Technology Usage, Quality Management System, and Service Quality in Thailand," International Journal of Health Care Quality Assurance 18 no.6 (2005): 413-423.
Siengthai, S. and C. Bechter. "Human Resource Management in Thailand : A Strategic Transition for Firm Competitiveness", Research and Practicein Human Resource Management 13 no.1 (June 2005): 18-29.
Siengthai, S. "The Asian Context - Diverse Routes to a Knowledge-based Economy", in Huws, U. and J. Flecker (eds.) Asian EME RGEN CE: The World's Back Office?, Institute for Employment Studies, Antony Rowe, Ltd. Eastbourne (2004).
Siengthai, S., C. Bechter, C. Pholprasert and U. Tanlamai. "Strategic Human Resource Management for Firm Innovation and Competitive Advantage". A Monograph based on the Research Project Supported by the Royal Thai Government, 2002-2004.
Siengthai, S. and C. Bechter. "Human Resource Management in Thailand ", Budhwar, P. (ed). Human Resource Management in Southeast Asia and the Pacific Rim. Routledge (2004).
Siengthai, S. and C. Bechter. "Strategic Human Resource Management and Firm Innovation", Research and Practice in Human Resource Management 9 no.1 (2001): 35-57.

Selected Presentations

Andrews, T., S. Siengthai and N. Chompusri. "Institutionalizing UK Corporate E-Communication Programs in Thailand: The Moderating Impact of Cultural Variance", to be presented at the Ninth Annual International Conference of the Global Business and Technology Association, Taipei, Taiwan, 3-7 July 2007.
Siengthai, S. "Globalization and Changes in Employment Conditions in Thailand ", presented at the International Workshop organised by the Korea Labour Institute/International Labour Organization on Changes in Employment Conditions in Asia and the Pacific, Seoul, Korea, 22-23 February 2007.

Siengthai, S. "Enhancing Organizational HR Services - Innovation through New Technology". Keynote lecture given at the Asia HRD Congress, Kuala Lumpur, Malaysia, 25-27 July 2005.
Siengthai, S. and C. Bechter. "Developing and Nurturing Smart HRD System in the K-Economy", Proceedings of the ASEAN-EC International Conference on the K-Economy: Competitiveness for Survival And Growth, organised by ASEAN-EC Management Center, Brunei Darussalam, 2005.

Siengthai, S. and C. Bechter. "The New Economy, eWork and Employment Practices: Preliminary Findings of ASEAN Countries". Paper presented at the WWWe Conference: The World, the Workplace, and We, the Workers, organised by the Department of Sociology and the Higher Institute of Labour Studies (HIVA) of the Catholic University of Leuven, Belgium, 16-17 April 2002.

Standen, P., U. Hews, S. Ahuja and S. Siengthai. "eWork: Consequences for Employment in the Develonping World". Paper presented at IFIP WG9.4 Conference on ICTs and Development: New Opportunities, Perspectives & Challenges, organised by the Indian Institute of Management Bangalore, Bangalore, India, 29-31 May 2002.

Siengthai, S. "Partnership: A New Paradigm for R&D". Paper presented at the Department of Medical Science Conference, organised by the Ministry of Health, Bangkok, Thailand, 15 May 2001.

Professional Activities

Editorial Board Member of the Research and Practice in Human Resource Management Journal, published by Curtin University of Technology, Perth, Australia
Editorial Board Member of the International Journal of Digital Management, published by Hanyang University, South Korea
Ad hoc reviewer for Asia-Pacific Business Review; Human Resource Development Quarterly; International Journal of Business Performance Management (IJBPM); Journal of Asia Pacific Marketing