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Clemens BECHTER

Clemens Bechter is an Adjunct Associate Professor at the School of Management, Asian Institute of Technology (Bangkok), Escuela de Alta Direccion y Administracion (Barcelona) and Euro*MBA (Netherlands), where he teaches marketing and eCommerce subjects to graduate and doctoral students. He was seconded to the Asian Institute of Technology by the Government of Germany through the Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ) GmbH, an international cooperation enterprise for sustainable development with worldwide operations. In his role as the project team leader, Dr Bechter has created new courses on eCommerce, mobile commerce, enterprise resource planning and eBusiness infrastructure, and conducted more than 30 market research projects for the private sector.

Prior to that, Dr Bechter gained solid management experience as Managing Director of the UK subsidiary of Zweckform Buroprodukte GmbH (now known as Avery-Dennison-Zweckform) and Product Manager at BASF AG. He received his PhD from the University of St Gallen, Switzerland.

Programme(s) Taught

Master of Business Administration
Postgraduate Diploma of Business Administration
Postgraduate Certificate of Management Studies
Master of Management in Information Technology
Postgraduate Diploma of Information Technology Management
Postgraduate Certificate of Information Technology Management
Certificate of Professional Development

Subject(s) Taught

630: Marketing Management
650: e-Business
730: Marketing Strategy

Professional Affiliations

Supervisory Board Member, University of Salzburg, Tourism Department
Member, Business Marketing Association
Board Member, Hotelsensation Inc.

Professional Activities

Research project on location-based services (2001-present)
EU-Project Asian EMERGENCE (2000-2002)

Selected/Recent Publications

Bechter, C., Siengthai, S., & Singleton, H. (2006). Human resource management in Thailand. In Nankervis, A., Chatterjee, S., & Coffey, J. (Eds.), Perspectives of human resource management in the Asia-Pacific. Sydney, Australia: Pearson Education Australia.
Bechter, C., & Siengthai, S. (2005). HR management in Thailand: a strategic transition for firm competitiveness. Research and Practice in Human Resource Management, 13(1), 18-29.
Bechter, C. (2004). Human resource management in Thailand. In Budhwar, P.S. (Ed.), Managing human resources in Asia-Pacific (pp. 141-172). London: Routledge.
Bechter, C., & Siengthai, S. (2004). Human resource management in Thailand: a call for business-driven perspectives development. In Chatterjee, S. et al (Eds.), Human resource management in Asia. Perth: Curtin University of Technology.
Bechter, C., & Siengthai, S. (2004). Asian EMERGENCE Project, an international study of eWork subcontracted to Asian Institute of Technology by the Institute for Employment Studies (IES), Brighton, UK.

Selected/Recent Presentations

Bechter, C., & Stepping, M. (2005, 7-9 September). Open source e-learning platforms. International Conference on Management Education in the 21st Century, Ho Chi Minh City, Vietnam.
Bechter, C., & Esichaikul, V. (2005, 7-9 September). Personalisation in e-learning. International Conference on Management Education in the 21st Century, Ho Chi Minh City, Vietnam.
Bechter, C., Siengthai, S., & Swierczek, F. (2003, 17-19 December). Globalization, innovation, and human resource development for competitive advantage. Proceedings of the 2nd International Conference by The School of Management, Asian Institute of Technology, Imperial Queen's Park Hotel, Bangkok, Thailand.