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Jose Tomas GOMEZ ARIAS

Jose Tomas Gomez Arias is Transamerica Associate Professor of Marketing at St. Mary's College of California, US. He was Associate Professor of Marketing at the Graduate Business Programs, St. Mary's College in 2005-2007. He has taught at the Santa Clara University and California State University, Hayward. Prior to that, Dr Gomez Arias served as Associate Professor of Marketing at the University of A Coruna in his native country, Spain, from 1996 to 2003. He is also a partner and founder at Ivvid Consulting, which provides consultancy in marketing and international business. From 1997 to 2002, he was the Chief Trade Officer at the Consulate General of Spain in Hong Kong, conducting economic research on Hong Kong and China.

Dr Gomez Arias' areas of teaching and research interests are in international business, international marketing, new products and services, export management, marketing research, marketing strategy, relationship marketing, brand equity, competitive strategy and the economies of Greater China. He is the author of articles published in the European Journal of Marketing, International Journal of Bank Marketing, Management Decision and Journal of Business and Industrial Marketing, among other publications. Dr Gomez Arias holds a PhD in Business Science from the University of Leon, Spain and an MBA from the Graduate School of Business, Columbia University, New York.

Programme(s) Taught

Master of Business Administration
Postgraduate Diploma of Business Administration
Postgraduate Certificate of Management Studies
Certificate of Professional Development

Subject(s) Taught

630: Marketing Management
730: Marketing Strategy
790: Management Research Project

Professional Affiliations

American Marketing Association (AMA)
Academy of Marketing Science
European Association of Management and Business Economics (AEDEM)
Asociacion Cient�fica de Economia y Direccion de la Empresa -ACEDE (Scientific Association of Economics and Business Management), a member of the International Federation of Scholarly Associations of Management (IFSAM)
Asia-Silicon Valley Connection
Casa de Asia expert, Asia House (a think tank sponsored by the Spanish Ministry of Foreign Affairs)
Consultant, East Bay Small Business Development Center

Professional Activities

Editorial Board Member, European Journal of Innovation Management
Ad-hoc Reviewer, Psychology & Marketing, Journal of Business and Industrial Marketing, Journal of Business Strategies, International Journal of Internet Marketing and Advertising, European Journal of Marketing, Journal of Advertising, Revista Espanola de Investigacion en Marketing, XIII ACEDE Conference, Iberoamerican Academy of Management 3rd International Conference, 2004 AMA Winter Educators' Conference, 2006 AMA Winter Educators' Conference
Project Reviewer, Agencia Nacional de Evaluacion y Prospectiva -ANEP (peer-review panel for National R&D Programme of the Government of Spain)
Session Chair, Academy of Marketing Science Annual Conference (2007)
Discussant, Academy of Marketing Science Conference (2006)

Selected/Recent Publications

Gomez Arias, J.T., & Bello-Acebron, L. (2008). Why do leading brand manufacturers supply private labels? Journal of Business & Industrial Marketing, 23(4) (forthcoming).
Genin, L., & Gomez Arias, J.T. (2008). A risk-assessment scorecard for the selection of a global IT outsourcing service provider. Journal of the Academy of Business Administration (forthcoming).
Montermoso, J., & Gomez Arias, J.T. Initial reference customer selection for high-technology products. Management Decision, 45(6), 982-990.
Febrel Melgarejo, I., & Gomez Arias, J.T. (2002). Hong Kong as a gateway to the Chinese economy. Informacion Comercial Espanola. Revista de Economia, 797, 119-129.
Gomez Arias, J.T. (2002). New trends in corporate internationalization. In Garc�a Rodriguez, R. y Mart�nez Fernandez, V.A., (Eds.), Economia, empresa y sociedad. Homenaje a Eduardo Barreiro, Universidad de A Coruna (In Spanish).

Selected/Recent Presentations

Genin, L., & Gomez Arias, J.T. (2008, 16-19 January). Marketing and classics: linkages, bridges and connections. Academy of Marketing Science Cultural Perspectives Conference, New Orleans.
Mendez-Naya, J., & Gomez Arias, J.T. (2008, 10-13 January). Customs unions among producing countries with different costs. International Business and Economy Conference, San Francisco, California.
Mendez-Naya, J., & Gomez Arias, J.T. (2008, 10-13 January). Export subsidies and customs unions. International Business and Economy Conference, San Francisco, California.
Gomez Arias, J.T., & Boatman, K. (2007, 23-26 May). Country-of-destination effects on global brand equity. Proceedings of the Academy of Marketing Science Annual Conference, Coral Gables, Florida.
Genin, L., & Gomez Arias, J.T. (2007, 11-15 April). Factors in the selection of outsourcing it services providers. Academy of Business Administration National Conference, Denver, Colorado.
Gomez Arias, J.T., & Mendez-Naya, J. (2007). Optimal product differentiation with related costs. Proceedings of the Winter Educators' Conference of the American Marketing Association, San Diego, California, 214-220.
Gomez Arias, J.T., & Mendez-Naya, J. (2007). External effects of the adoption of category management strategies. Proceedings of the Winter Educators' Conference of the American Marketing Association, San Diego, California, 277-282.
Gomez Arias, J.T., & Bello-Acebron, L. (2006). Why do leading brand manufacturers supply private labels? Proceedings of the Academy of Marketing Science Conference (abstract). San Antonio, Texas), 24.