Refereed Journal Articles

• Wong, A., & Dean, A. (2009). Enhancing value for Chinese shoppers: The contribution of store and customer characteristics. Journal of Retailing and Consumer Services, 16(2), 123-134.
• Williams, J., & Wong, A. (2009). The efficacy of the final examination: A comparative study of closed-book, invigilated exams and open-book, open-web exams. British Journal of Educational Technology, 40(2) , 227-236.
• Zhou, L., & Wong, A. (2008). Exploring the influence of product conspicuousness and social compliance on purchasing motives of young Chinese consumers for foreign brands. Journal of Consumer Behavior, 7(6) , 470-483.
• Sixl-Daniell, K., Williams, J., & Wong, A. (2006). A quality assurance framework for recruiting, training (and retaining) virtual adjunct faculty. Online Journal of Distance Learning Administration, 9(1) . Retrieved May 14, 2009 from http://www.westga.edu/~distance/ojdla/spring91/daniell91.htm
• Wong, A., & Sohal, A. (2006). Understanding the quality of relationships in consumer services: A study in a retail environment. International Journal of Quality and Reliability Management, 23(3) , 244-264.
• Wong, A., & Zhou, L. (2006). Determinants of relationship quality: A conceptual model and empirical investigation. Journal of International Consumer Marketing, 18(3) , 81-105.
• Wong, A. (2004). The role of emotional satisfaction in service encounters. International Journal - Managing Service Quality, 14(5) , 365-376.
• Zhou, L., & Wong, A. (2003). Consumer impulse buying and in-store stimuli in Chinese supermarkets. Journal of International Consumer Marketing, 16(2) , 37-53.
• Wong, A., & Sohal, A. (2003). A critical incident approach to the examination of customer relationship management in a retail chain: An exploratory study. Qualitative Market Research: An International Journal, 6(4) , 248-262.
• Wong, A., & Sohal, A. (2003). Examining the service quality-customer loyalty relationship: Differences between city and country retail districts. International Journal - Marketing Intelligence Planning, 21(5) , 292-304.
• Wong, A., & Sohal, A. (2003). Service quality and customer loyalty perspectives on two levels of retail relationships. Journal of Services Marketing, 17(5) , 495-513.
• Wong, A., & Sohal, A. (2002). Customers' perspectives on service quality and relationship quality in retail encounters. International Journal - Managing Service Quality, 12(6) , 424-433.
• Wong, A., & Sohal, A. (2002). An examination of the relationship between trust, commitment and relationship quality. International Journal of Retail and Distribution Management, 30(1) , 34-50.
• Wong, A. (2000). The management of customer relationships in the service industry. International Journal of Customer Relationship Management, 3(1) , 77-94.
• Petrovic-Lazarevic, S., & Wong, A. (2000). Fuzzy control model in the hospitality industry. International Journal of Agile Management Systems, 2(2) , 156-162.
• Wong, A., Dean, A., & White, C. (1999). The impact of service quality on customer loyalty in the hospitality industry. International Journal of Customer Relationship Management, 2(1) , 81-89.
• Wong, A., Dean, A., & White, C. (1999). Customer behavioural intentions in the hospitality industry. Australian Journal of Hospitality Management, 6(1) , 53-60.
• Wong, A., Dean, A., & White, C. (1999). Analysing service quality in the hospitality industry. International Journal - Managing Service Quality, 9(2) , 136-143.

Refereed Conference Proceedings

• Wong, A., & Fitzsimmons, J. (2008). Factors affecting professor facilitator and course evaluations in an online graduate programme. Proceedings of the ASCILITE Conference 2008.
• Zhou, L., & Wong, A. (2007). The influence of product conspicuousness and social compliance on purchasing motives for foreign brands: Evidence from young Chinese consumers. Proceedings of the Academy of International Business Southeast Asia Regional Conference, Special Track on Consumer Behavior in China.
• Williams, J., & Wong, A. (2007). Closed book, invigilated exams vs. open book, open web exams: An empirical analysis. Proceedings of the ASCILITE Conference 2007: ICT Providing Choices for Learners and Learning.
• Dean, A., & Wong, A. (2006). Enhancing value for Chinese shoppers: Store and customer characteristics. Proceedings of the 3rd International Conference on Contemporary Business.
• Williams, J., Wong, A., Sixl-Daniell, K., & Goldberg, M. (2006). What makes a good online teacher? Proceedings of the International Conference on Teaching and Learning in Higher Education.
• Wong, A., & Dean, A. (2005). The effects of store and customer characteristics on value and loyalty. Proceedings of the Australian and New Zealand Marketing Academy Conference.
• Bove, L., & Wong, A. (2005). The impact of relational benefits on customer trust and commitment. Proceedings of the Australian and New Zealand Marketing Academy Conference.
• Wong, A. (2005). Borderless education. Proceedings of the QS Asia Pacific Professional Leaders in Education Conference and Exhibition.
• Wong, A., & Zhou, L. (2005). The impact of consumers' perceptions of relationship quality on key relational constructs. Asia Pacific Advances in Consumer Research, 6.
• Wong, A. (2005). The influence of service convenience on customer satisfaction and customer loyalty: Evidence from a Chinese retail context. Proceedings of the Fourth American Marketing Association Services Marketing Special Interest Group Research Conference.
• Wong, A., Chua, A., & Maysami, R. (2005). Teaching with technology: A business school perspective. Proceedings of the Eastern Economics Association.
• Chua, A., Wong, A., & Maysami, R. (2005). Design and delivery of online education for a global audience: Challenges and opportunities in the case of U21Global. Proceedings of the 32nd Annual Meetings of the Academy of Economics and Finance Conference.
• Daniell, K., Wong, A., & Williams, J. (2004). The virtual university and the quality assurance process: Recruiting (and retaining) the right faculty. Proceedings of the ASCILITE Conference 2004: Beyond the Comfort Zone.
• Wong, A., & Zhou, L. (2004). Purchasing motives of young Chinese consumers for foreign products: The dynamics of prestige, perceived quality, and perceived value. Proceedings of the Academy of World Business, Marketing and Management Development Conference.
• Wong, A., & Zhou, L. (2004). The impact of consumers' perceptions of relationship quality on key relational constructs. Proceedings of the Asia-Pacific Advances in Consumer Research 2004 Seoul Conference.
• Zhou, L., & Wong, A. (2003). Informative and experiential aspects of in-store POP posters and impulse buying behavior: An empirical examination in Chinese supermarkets. Proceedings of the Academy of Marketing Science Eleventh Biennial World Marketing Congress.
• Wong, A., & Sohal, A. (2002). Evaluating service encounters from the customers? perspectives: The effect of service quality on overall relationship quality. Proceedings of the Sixth International Research Conference on Quality, Innovation and Knowledge Management.
• Wong, A., & Sohal, A. (2000). On service quality, service quality dimensions and customer loyalty. Proceedings of the Annual Conference of the Australia and New Zealand Academy of Management.
• Wong, A., & Sohal, A. (2000). Customer-salesperson relationships: The effects of trust and commitment on relationship quality. Proceedings of the Annual Conference of the Australia and New Zealand Academy of Management.
• Townsend, P., & Wong, A. (2000). Ethnoconsumerism in tourism: A customer focus. Proceedings of the Third International Quality Circle Convention, 30-44.
• Wong, A. (2000). The antecedents and consequences of relationship strength in the service industry. Proceedings of the Australian Services Research Workshop, 52-53.
• Wong, A. (2000). The management of customer relationships in the hospitality industry. Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE).
• Townsend, P., & Wong, A. (2000). Relationship marketing in international tourism. Proceedings of the Council for Australian University Tourism and Hospitality Education (CAUTHE).
• Wong, A. (1999). The antecedents and consequences of relationship strength in the service industry: A conceptual model of relationship strength. Proceedings of the Fifth Annual Doctoral Research Conference.
• Wong, A. (1999). The antecedents and consequences of relationship strength in the service industry. Proceedings of the Annual Conference of the Australia and New Zealand Academy of Management.
• Petrovic-Lazarevic, S., & Wong, A. (1999). Fuzzy control model in the hospitality industry. Proceedings of the 15th National Conference of the Australian Society for Operations Research.
• Wong, A., Dean, A., & White, C. (1999). The relationship between service quality and behavioural intentions in the hospitality industry. Proceedings of the Australian Services Marketing Workshop.